Dried Cranberry Market Heads for Stable Supply as Production Shifts
The global dried cranberry market is heading into the 2026/27 season with production expected to remain broadly stable, but the balance between major producing countries is changing. A stronger US crop is likely to compensate for lower output in Canada, keeping overall availability close to last season.
The US is set for a 7% production increase, with output projected at around 153,914 tonnes. Better growing conditions are expected to support the larger harvest and could provide additional supplies to international buyers. This improvement is particularly important as production elsewhere faces weather-related challenges.
Canada, meanwhile, is moving back towards more normal production after two unusually strong seasons. Output is estimated at 40,290 tonnes, around 18% below the previous year’s crop. The reduction is expected to be more visible in eastern growing areas.
Chile is also facing a weaker season following hail damage reported late last year. Lower yields from the South American supplier could add another layer of uncertainty to global availability, particularly for buyers looking to diversify sourcing.
EU Demand Shows a Slight Cooling
The European market also entered the new season on a softer note. EU imports of dried cranberries fell 2% to 39,327 tonnes during August 2025-July 2026. Import value slipped only 1% to about €143.2 million, while the average price edged up to €3.64 per kg.
The US continued to dominate EU supplies, although shipments fell 9% to 18,099 tonnes. Canadian deliveries moved in the opposite direction, rising 7% to 17,690 tonnes, while Chilean supplies slipped marginally.
Among European buyers, the Netherlands remained the largest importer, despite a 4% decline. Germany also recorded lower purchases, whereas Poland and Spain posted notable growth.
Looking ahead, the market appears relatively balanced but not without risks. Higher US production could keep global supplies comfortable, while Canada’s smaller crop and Chile’s weather-related losses may prevent a significant surplus. European demand will also be closely watched, particularly as changing import patterns could influence sourcing and prices in the months ahead.